Knowledge Base
How Universal Tracking System works: ingestion, ClickHouse, forwarding to GA4 / Meta / Google Ads, lead-form deduplication, GHL sync, the browser tracker, and the operator dashboard.
- Universal Tracking System (UTS) — Overview/knowledge/overview
- Architecture & components/knowledge/architecture
- Tech stack/knowledge/tech-stack
- Browser tracker (`uts-tracker.js`)/knowledge/browser-tracker
- Ingestion API (`POST /track`)/knowledge/ingestion-api
- Tracking events reference/knowledge/tracking-events
- Server-side forwarding/knowledge/server-forwarding
- Lead form conversions — one per lead (deduplication)/knowledge/lead-conversion-dedup
- ClickHouse & attribution tables/knowledge/clickhouse-attribution
- Dashboard guide/knowledge/dashboard-guide
- GHL form submissions → ClickHouse/knowledge/ghl-clickhouse-sync